Footwear, reimagined

The TRUE team is passionate about redefining what a shoe can be. Our mission is to design and deliver innovative, lightweight, and supremely comfortable shoes for every adventure. The kind of shoes we (selfishly) always wanted.

built for any endeavor

  • Crafted with Purpose

    Every material was hand selected to increase durability, performance and comfort.

  • Versatile by Design

    Shoes as versatile as your lifestyle. TRUEs will become your new go to's for every occasion.

  • Tested & Approved

    Whether you're on the move, working out, or just enjoying a casual day in the city, our footwear provides the durability and comfort you need to perform at your best.

  • Simple yet stylish

    Our sneakers offer a perfect blend of simplicity and style, making them an instant staple in any wardrobe.

OUR PRODUCT ETHOS

  • Comfort

    Comfort is multi-faceted, so is your life. We create incredibly comfortable shoes, so you can stay focused on what matters. Designed with the walk in mind so you can enjoy even your most grueling days in comfort.

  • Versatility

    We build shoes that fit your lifestyle so you can wear them everyday, wherever life may end up taking you.

  • Craftsmanship

    Your feet endure a lot throughout the day – our shoes are built to meet that challenge. With excellent stability and high-quality materials, they provide the comfort and support your feet deserve.

  • (Selfish) Innovation

    We don’t create a product unless it’s something we believe needs to exist, or that we selfishly want or need. To this end, everything that receives the TRUE mark is a product born from selfish innovation, a product that makes our world a better place.

  • Conscious

    We believe in making products ethically, sustainably and with purpose - if it doesn’t need to exist, we don’t make it.